KAMPALA, March 6– Endowed with national parks, birds, primates, geographical features, the new Executive Director of the Uganda Tourist Board (UTB), Steven Asimwe, has promised to take the tourism industry in the country to greater heights, boost the numbers of visitors, attract investors and brand Uganda across the globe.
“The onus is upon everyone to paint a rosy picture of Uganda as a destination,” said Asimwe. “I appreciate the outgoing team for attracting 1.2 million visitors here annually. However, with the new team we intend to quadruple the figure.”
Asimwe stressed that during his term, he wanted to engage the whole nation and work with regional partners, conservation groups, local government, cultural institutions and the media to implement the Tourism Master Plan which forms part of the country’s ambitious Vision2040 development strategy.
SOURCE: NEW VISION