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UGANDA PROMOTES ITS COFFEE IN RUSSIA

KAMPALA-- Ugandan coffee has been promoted in Russia in a bid to increase its s market share in a country with one of the world's largest per capita coffee consumption.

According to the Russian Association of Tea and Coffee Manufacturers (Rusteacoffee), the coffee market in Russia was worth 750 million US dollars in 2001, but is now worth more than 2.5 billion USD.

It is estimated that every Russian consumes at least 1.7 kilogrammes, or more than 120 cups, of coffee per year, making it a vibrant market for Ugandan coffee exports.

In order to improve the popularity of Uganda's coffee, the Uganda Coffee Development Authority (UCDA) teamed up with the Embassy of Uganda in Moscow to showcase local coffee varieties at the Coffee and Tea Expo in Moscow held in the middle of last month.

The two-man UCDA delegation to the expo, made up of UCDA board member Haji Ishak Lukenge and Samson Mpiira Akankiza, the coffee sustainability manager at UCDA, participated in a cupping event, which exposed the "black gold" of Uganda.

The annual event attracted coffee and tea lovers, consumers, buyers and other stakeholders in the industry.

It was a great platform for Uganda to showcase our coffee and tea and to seek partnerships and business opportunities, said a statement from the UCDA here Tuesday.

The Uganda government anticipates that Uganda will produce 20 million bags of coffee annually by 2030, which will result in revenues of between 1.5 billion and 2.2 billion USD in annual export earnings.

Source: NAM NEWS NETWORK

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