Ty Warner introduces Cecil™ the Lion Beanie Baby®.

OAKBROOK, Illinois, Aug. 3, 2015 / PRNewswire — Ty Warner, Founder and Chairman of Ty Inc, has created Cecil the Lion Beanie Baby in memory of the beloved lion tragically killed July 2, 2015.

Ty Inc BB Cecil 1y  Ty Warner introduces Cecil™ the Lion Beanie Baby®.

Ty Warner introduces Cecil the Lion Beanie Baby

Photo – http://photos.prnewswire.com/prnh/20150803/254247

Ty has pledged 100% of profits from the original sale to WildCRU, the Wildlife Conservation Research Unit of University of Oxford in Oxford England.

“Hopefully, this special Beanie Baby will raise awareness for animal conservation and give comfort to all saddened by the loss of Cecil,” said Ty Warner.

About Ty Inc.
Ty Inc. is the largest manufacturer of plush in the world. Peek-a-Boo’s are the latest innovation from Ty, allowing you to use your phones hands-free and eliminate “tech neck”. For more information visit Ty.com

About WildCRU
The mission of WildCRU, founded at the University of Oxford in 1986 by Prof David Macdonald, is to achieve practical solutions to conservation problems through original scientific research. WildCRU’s work spans many species in many countries around the world. David and Dr Andrew Loveridge set up the Hwange lion study in Zimbabwe in 1999 and it is one of the longest running.

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