M-net launched a new East African focused TV channel, Maisha Magic at the Sheraton Kampala Hotel on Wednesday.
“We have recognised that whilst the Africa Magic brand has come to represent a powerful philosophy about pan-African cohesion, there is definitely great potential for a customised East African television brand,” said M-Net East Africa Regional Director Michael Ndetei at the event.
“We have always believed that East African talent, East African stories are as vital and as compelling as those found anywhere else in Africa. This is a fact proven by the success of East African content at the first two Africa Magic Viewers’ Choice Awards,” Ndetei added.
Several local filmmakers and actors attended the event, among them inaugural AMVCA Best Supporting actor winner Mathew Nabwiso.
Ndetei revealed that there is a fully functioning East African studio and that a project with 56 original films had been undertaken to provide content for the channel.
The Maisha Magic channel started airing last Monday and and it screens 247 on DStv Premium, Compact Plus and Compact on channel 161.
“It will predominantly be made up of East African content, though the channel will also include some international programming that have resonance with East African audiences, such as Latin American telenovelas, dubbed into English,” Ndetei said. Some of the shows to look out for include Comedy Club Uganda, hosted by Anne Kansiime and Mariam Ndagire’s series The Tendo Sisters.
The guest of honour at the event, Uganda Communications Commission executive director. Godfrey Mutabazi hailed M-net for focusing on local content, hence developing the local film industry.
Singer Bebe Cool and Kwela band provided the entertainment at the event that was hosted by comedian Salvado Idringi.
SOURCE: Daily Monitor