FreedomPay Enables Sephora to Deliver Next Level Mobile POS Platform for Enhanced Consumer Experience across the Americas

Global Beauty Giant Selects FreedomPay for Next Level Commerce Solutions

Philadelphia, Pennsylvania, March 21, 2022 (GLOBE NEWSWIRE) — FreedomPay, the world’s leading commerce platform, announces partnership with Sephora USA, Inc. the leading prestige beauty omni-retailer, to integrate FreedomPay’s data-driven commerce technology platform in Sephora’s 500 plus stores across the Americas.

“FreedomPay is proud to announce the agreement with Sephora, to provide a world class experience to its millions of customers across the Americas,” said Chris Kronenthal, President at FreedomPay. “Our suite of touchless commerce and data solutions will enable Sephora to provide customers a fast, frictionless, and innovative consumer experience.”

The partnership allows for a safe and secure next-level Mobile POS consumer experience for shoppers with FreedomPay. The new touchless capable payment system enables Sephora clients to have complete control over their checkout experience, giving consumers the option to pay via contactless payment methods and digital wallets all on their own device, including Apple Pay, Google Pay and Samsung Pay.

“Now more than ever, it is critical for us at Sephora to be able to adapt to the quickly changing retail environment and that’s especially important at the point of sale,” said Sree Sreedhararaj, Senior Vice President and Chief Technology Officer at Sephora. “Our clients desire a seamless experience in every step of the shopping journey, and our partnership with FreedomPay allows us to maximize efficiencies and capabilities at checkout.”

About FreedomPay

FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale. www.freedompay.com

About Sephora Americas

Since its debut in North America more than 20 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 340 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained Beauty Advisors in more than 500 stores across the Americas. And with its new long-term retail strategic partnership, clients can now shop Sephora at Kohl’s, a fully immersive, premium beauty destination, with 200 locations in 2021, and at least 850 locations by 2023. Clients can access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients.

Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity programming, called the Sephora D&I Heart Journey.

For more information, visit: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please visit our Sephora newsroom or email ExternalComms@sephora.com

Jennifer Tayebi
Hill+Knowlton Strategies for FreedomPay
(734) 395-0780
jennifer.tayebi@hkstrategies.com

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