SAO PAULO, Nov. 14, 2014 / PRNewswire — LIDE – Grupo de Lideres Empresariais (‘Group of Business Leaders’), the leading voice of the Brazilian business community, is undertaking a business mission to Marrakesh, Morocco, from November 19th to 24th. The Brazilian committee, which is made up of executives and political officials, has the goal of fostering and stimulating new business between the two countries.
With eleven years of activity, LIDE has 1,620 affiliated companies representing 52% of Brazil’s private GDP, and is present in 16 countries in the Americas, Europe, Asia and Africa, including Morocco. The purpose of the Group is to disseminate and strengthen the ethical principles of corporate governance in the regions where it has a presence, fostering and encouraging business relationships.
At the ENCONTRO BILATERAL BRASIL-MARROCOS (‘BILATERAL BRAZIL-MOROCCO ENCOUNTER’) the Brazilian delegation will take part in rounds of business discussions with officials and local businessmen. The Minister of Civil Aviation, Moreira Franco; the Minister of Tourism, Vinicius Lages; the Governor of the State of Goias, Marconi Perillo; Senator Luis Henrique da Silveira; the Ambassador of Brazil in Morocco, Frederico Duque Estrada; and the former Minister of Development, Industry and Foreign Trade, Luiz Fernando Furlan, are the Brazilian officials who will take part in the discussions.
Brazilian executives from the pharmaceuticals, food, aeronautics, electronics, automotive, health and insurance industries will take part in the gathering to identify possibilities of synergy and business development in Morocco.
Among the confirmed Moroccan officials and businessmen are the Minister of Tourism, Lahcen Haddad; the Minister of Foreign Relations, Salaheddine Mezouar; the President of Royal Air Maroc, Driss Benhima; the President of CGEM (Confederation Generale des Entreprises du Maroc), Miriem Bensalah-Chaqroun; and the President of LIDE MARROCOS, Hassan Aitali.
At the end of the Seminar, CGEM (Confederation Generale des Entreprises du Maroc), headed by Miriem Bensalah-Chaqroun and LIDE –Grupo de Lideres Empresariais (‘Group of Business Leaders’), will sign an agreement called a Memorandum of Understanding, with the aim of promoting an exchange of information and experience and identifying shared interests of affiliates, based on principles of cooperation and respect for the autonomy and legislation of the two countries.
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