Azam TV Could Trigger War for Subscribers

Azam TV has opened shop in Uganda, setting stage for heightened competition for customers among television firms.

Owned by the Tanzania-based Bakhresa group, Azam TV becomes the sixth major player in the local pay TV market dominated by DStv, StarTimes, and Gotv. General Manager Simon Arineitwe told guests at the TV’s launch at Serena hotel on Thursday, that they would concentrate on improving their services win more customers.

He said only nine per cent of an estimated five million televisions sets in Uganda were connected to pay TV decoders, leaving a huge market untapped. Azam TV comes with an enticing package of more than 50 channels at just Shs 25,000 a month.

And unlike other players, where subscribers have to pay to watch local channels, the company said it would provide them free of charge. Channels like the BBC-World, Al Jazeera, kids’ cartoon, soaps, movies and drama are available at a monthly fee.

“This [entry] avails Azam TV with the opportunity to avail wider spectrum to not only speed up digital migration, but also swiftly avail Ugandans with digital benefits from our dish (DTH) technology,” Arineitwe said.

Already, Azam TV operates in Tanzania, where it has attracted more than 150,000 customers in eight months of operation. The installation fee is Shs 250,000, covering an HD decoder, dish, and one-month free subscription. Azam’s entry could force other players to either slash prices or create more friendly packages.

Vice-President Edward Ssekandi, who was the chief guest, applauded the firm for having local channels on their package. He said this could promote local cultures.

Source : The Observer

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