In a bid to reward the local community, Monitor Publications Ltd, a Nation Media Group company, launched in October a new corporate social responsibility (CSR)ampaign to engage staff in various activities.
Code-named, “Be the difference”, the campaign has enabled staff to support the blind, the deaf, clean markets and health facilities as well as organise a career fair, and medical camp at Nsambya Police Barracks.
It opened a window of opportunities for MPL to engage more with the readers and partners, thereby increasing brand identity and market niche.
Individual employees have also had an opportunity to share the plight of the needy, which partly informs a journalist’s drive for being a voice to the voiceless.
In the world of competition, knowing your market is crucial but it pays more if you truly understand how that market feels about you. This then helps you to tailor-make products to strengthen company-client relations.
Apart from concentrating at work, employees need to be sensitised about the benefits of helping communities in which they operate. Such a culture has to be cultivated and integrated into a business model by management.
CSR attracts a business’ attention to and promotion of the welfare and goodwill of stakeholders. As such, CSR policy can function as a built-in, self-regulating mechanism where a company can monitor and ensure its adherence to law, ethical standards, and international norms.
A company can embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. A firm, such as manufacturing, can suitably promote the public interest by encouraging community growth and development, and voluntarily eliminate practices that harm the public sphere regardless of legality.
CSR helps a company to respect its customers, support vulnerable ones, and manage the impact of a product or service it produces.
The writer is a human resources expert and a journalist. email@example.com
SOURCE: Daily Monitor