Why Does Toyota Ipsum Sell More Than Toyota Gaia?

The Toyota Ipsum is one of the darlings of Ugandan drivers. From its spare parts to its interior, more Ugandans continue to fall in love with the vehicle.

This love affair started sometime in the late nineties when the car hit the road. The price tag was a hefty Shs 16m! But it was not so hard to see why many people were fascinated by the car, and went out and bought it.

The car’s engine was a 3s, one that many mechanics around town could work with. The spare parts were also readily available and affordable. The Ipsum has a spacious interior, the kind that many people describe as a family car.

Yet, when you look at the Toyota Gaia, it is almost difficult to differentiate it from the Ipsum. The two look alike. And yet, the Gaia’s sales are not as exciting as those of the Ipsum. For starters, the Toyota Gaia has a very small interior and, therefore, not enough space to accommodate as many people, and luggage, as the Ipsum.

As a result of these features, the Gaia’s resale value is far lower than the Ipsum’s. For fear of selling it at a loss – and one should be able to sell the Gaia while it is in very good condition – many people have decided to keep away from the Gaia.

For good measure, however, the spare parts for the Gaia and the Ipsum are almost the same. But that is just as far as the similar features of these two cars goes. The Ipsum remains the darling of the two.

Source : The Observer

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