Utilise feedback. Don’t fight it

About three months ago, I “accidentally” discovered that a supermarket I frequented had 20-litre water bottles. “Hey. This is surprising. How come you put the water in the far corner whereby it’s difficult for customers to notice the availability of water? I always buy water (20 litres) to take home from somewhere else. If I had known, I would have been buying from you. You should consider displaying it in the open for all to see,” I commented to one of the staff members and even went ahead to pass on the same message to the proprietor.

Recently, I checked them out and sure enough the water was well displayed from three different brands. The proprietor was appreciative of the feedback. Sales for 20-litre water bottles had gone up. The lesson here is that she listened and implemented. She didn’t fight feedback or stay in denial. In the process, she benefited.

The moral of the story is that you and I should stay open to receiving feedback and if possible, implement that which is useful. Look at feedback as a resource which can be of great use to you. And often time, it is. Sometimes, it’s a challenge to receive such feedback when you believe that you have all the answers or that you are brilliant. This is how you can be different and make use of feedback.

Welcome it
Thank the person who is offering the feedback. Whether you agree with it or not, at least they spent some time to talk to you or write to you. Acknowledge them because that will encourage them to do the same in future when such an opportunity arises.

Don’t take it personal
I had a story about someone who resigned from the job because of being told that he had to find a solution to his smelly armpits. Too bad he took the feedback personal. If only he had noticed that it was for his own good, he could have kept the job and smelled better in the process too.

So, next time someone raises something about you that is not palatable, take it that it’s about the behavior or condition but it’s definitely not the definition of who you are as a person.

Find a way to implement what is useful
Like the supermarket proprietor, don’t just listen. If it’s useful, implement. That’s what makes the ultimate difference. It’s the best gift you can give to yourself and the person who bothered to talk to you. Actions speak louder than mere listening. The trick is to ask yourself this – what is really applicable here? What small action can I take to make progress in this particular area?

Truth is, not all feedback is useful but you never knowyou might find one good idea that can add value to your career, business or life in general. Stay open to receive it and if applicable, utilise it. Merry Christmas and happy New Year!

ethan@success-Africa.com Ethan Musolini is the CEO of Success Africa, a motivational speaker, author and HR consultant

SOURCE: Daily Monitor

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