Over the weekend, Uganda joined the rest of the world in celebrating World Tourism Day
The annual celebration was this year held in Eastern Uganda, in Mbale town with the theme , “Tourism and Community Development.”
Mbale is home to Uganda’s second tallest peak, Mount Elgon.
In the run-up to the main event on Saturday, there were plenty of activities revolving around the importance of tourism as a force for strengthening communities.
The Uganda tourism board (UTB), a government agency that is responsible for promoting and marketing tourism in Uganda said in a statement, ‘For that reason the tourism annual celebration is rotated across different regions of the country every year as a way of encouraging equitable participation and visibility for all Ugandans’.
This year’s celebrations included exhibitions depicting the region’s culture, natural and historical attractions, heritage, dance, drama, music, leading to the climax on Saturday. The Uganda Wild Life Education Center (UWEC) showcased some of its animals like lions, leopards, ostriches, peacocks, monkeys, bushbucks, pythons and crocodiles.
As part of its domestic tourism strategy, UTB is promoting regional clusters and has engaged various stake holders to propagate this initiative. A hot air balloon manned by Balloon Tours Limited, a local company, offered flights over Mbale.
In eastern Uganda, there are many beautiful scenery, exciting caves, Wanale Hill, agro tourism (rice, coffee, and bee keeping), Sipi falls, and bull fighting, among others which are ready for tourism.
UTB is convinced that Tourism in Uganda is growing at a fast pace. The country is peaceful, disease free and investment opportunities are available in the sector.
Source : East African Business Week