UBL Unveils Volts

Wednesday is not your usual day when many people will flock club Guvnor. It’s one of those places reserved for a weekend.

However, last Wednesday was different because Uganda Breweries Limited was giving its customers an early Christmas gift by launching a new brand on market – Uganda Waragi Volts.

Like many Ugandans, I also love new things so, I was eager to try out this new drink.

It’s the festive season and the best part was that being on the guest list meant that I would be sipping it for free the entire night.

It was a simple but elegant event, limited to a few speeches from Uganda Breweries top managers.

Wavah FM’s Esco, the night’s MC, didn’t waste time as he too wanted to get a feel of the drink. Sabrina’s pub proprietor, Hope Mukasa, who did the first Uganda Waragi jingo, was given the honour of redoing it before we popped the bottles.

However, some guests said they found the Volt drink, “dull” while others said it was “too weak and very spiced”.

The drink is ginger and orange flavoured and is created mainly for people who may not take Uganda Waragi due to being so much bitter.

“We have developed Uganda Waragi Volt because we believe this is the taste that many young Ugandans have been waiting for,” UBL Marketing Manager Mark Mugisha told The Observer.

“Volt is created for the trendy guy who is constantly seeking out new opportunities and wants to stand out. With Uganda Waragi Volt, our aim is to extend to consumers the drinking pleasure of golden blend of premium Uganda Waragi with ginger.”

The new drink comes in a 300ml, with six per cent alcohol and is best served chilled. It’s priced at Shs 2,500.

Source : The Observer

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