With the festive season well underway, Uganda Breweries Limited has launched a safe driving campaign, which targets those who go behind the wheel after taking alcohol.
The third edition of the annual Red Card to Drink-driving campaign was launched in Kampala recently under the presence of the police. Stephen Kasiima, the assistant Inspector General of Police and Charity Kiyemba, the corporate relations and legal director of UBL, launched the campaign last week at the UMA show grounds.
Kiyemba noted that the campaign was part of UBL’s Alcohol in Society agenda, through which it ensured that the use of alcohol did not cause any harm to consumers.
“Preventing drink-driving and underage drinking is at the cornerstone of UBL’s mission to encourage responsible drinking to ensure the enjoyment of its respectable brands,” she said. UBL has run the Responsible Drinking campaign for the last seven years.
Kasiima commended UBL for re-activating the campaign because of its capacity to reduce drink-driving. He said the campaign would send a signal to all those who intend to drink and drive their cars to think twice about their lives and the innocent ones.
Source : The Observer