As a brand, OMO has evolved over the years and with each step, they have made more effective products. Since 1962, OMO has set a consumer trend built on trust, quality and innovation.
In regards to that, the OMO Fast Action launch in May this year, Unilever Uganda embarked on a countrywide consumer activation campaign dabbed ‘OMO Collect and Win’ promotion where consumers were given the chance to win 10 new Toyota Premio vehicles, motorbikes, washing machines among other exciting prizes.
To participate in the promotion, all a consumer had to do was to collect the highest number of OMO Fast Action wrappers and drop them off at the nearest collection point.
Diana Nabukenya, the Unilever Uganda Marketing Manager explains that the purpose of the promotion was to reward its loyal consumers for making OMO the number one detergent in the country. “OMO has been part of Ugandan households for over 60 years now and is thus part of the country’s rich heritage. Consumers are key to the success of our company and as such, we shall not relent in showing our appreciation for their loyalty,” Nabukenya said.
The top 10 lucky collectors who drove away with new vehicles were: Saidat Nabawanuka- a nursing student from Kisaasi, Nakakabara Seruganya- a business woman from Isingiro, Godwin Kamugisha- a carpenter, Suzan Ongom- a seller of plastic shoes, Kaiso Mutyaba – a Shop Keeper in Kalerwe, Nassozi Florence – a tailor, Rukia Oyaru – a banana vendor on Dewinton street, Fred Katende, Eldard Tumwesigye and Jacob Ssebukyu.
Nabukenya also said “because consumers today are demanding, sophisticated and expect quality, diversity yet at decent prices, Unilever Uganda is committed to ensuring that the consumers come first hence will continue to be receptive and embrace the ever changing technology.”
Source : East African Business Week