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Multichoice Taps Into the Diaspora Market

As the competition in the pay TV business gets stiff in Africa, different operators have to remain relativant to their clientele.

Part of doing this is by introducing more local content to relate with the viewers, good pricing, simplicity, and launching life changing initiatives.

“Through initiatives like DStv Star, CNN MultiChoice Journalist of the year awards, we try to change lives in different areas,” said Nico Meyer, the chief executive officer of MultiChoice Africa. He was speaking at Trou Aux Biches Spa and Resort in Mauritius, where Africa’s biggest pay TV was launching the first ever Content Showcase dubbed ‘Only the best.’

The extravaganza was meant to open to the public and showcase the best of local and international content that MultiChoice Africa has to offer through its brands DStv and GOtv. Many of the MultiChoice’s partners such as Turner Time Warner Company, BBC World, Viacom and TCM, attended the event, which was touted as the first of its kind by an African company.

To keep up with the ever growing completion like social media and the internet, plus spreading African content to those outside the continent, Meyer said MultiChoice had already launched an online service, Africa Magic Go (AM Go), which is currently available in the UK.

“Our business is always committed to Africa in terms of technology, we are always the first,” he said.

Much of the Africa Magic content is currently available on AM Go at a monthly subscription of $8. More than 250 new films and shows will be available across the MultiChoice group along with the launch of an iOS app to access content.

According to Caroline Creasy, the general manager Multichoice Africa, they gly care about telling the African story to the rest of the world and it’s the main purpose of starting the platform that they are yet to roll out in Brazil and USA.

Source : The Observer

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