Mirinda’s Shs 411 Million Platform Takes Comedy Countrywide

Crown Beverages Limited has been promoting comedy in Uganda for quite some time.

At the start of the year, the beverages company announced it would be using one of their brands, Mirinda, as a flagship for its new comedy campaign – Mirinda comedy platforms.

The shows would have one twist. Instead of having a cocktail of comedians on one stage, it would be one comedian pulling off a stand-up act for an hour. With the way how our comedians have turned themselves into copycats, there was a lot of scepticism.

But despite this, the beverages company last Wednesday evening officially unveiled the comedy platform at Laftaz lounge at Centenary park. The Mirinda comedy platform will see comedians traverse the country performing comedy. Before they rolled-off, they had to demonstrate to the Kampala people what they had lined-up for the countryside.

The invites didn’t say much save for the venue and time. Laftaz lounge is owned by Jonathan Kyeyo, who used to manage The Krackers comedy group before it split up. One of the groups that split up retained the name as Crackers and has made Laftaz lounge as their home where they hold weekly comedy shows.

And comedy lovers watched keenly to see if the other comedians who were not part of this group would turn up. Laftaz lounge is a darling to many Kampala party animals because of its ‘cool’ shisha. And the organizers attempted to turn it around by adding white draping all over.

‘S and S’ band was positioned in the middle and at the far end was the stage for the comedians.

Of course there was soda on the house and some edibles. For the comedy shows that are going to be taken countrywide, this was supposed to be a sneak peek into what is lined up. And the expectations were high.

Unfortunately, the show didn’t live up to them. Organisers had announced that the launch would attract renowned comedians such as Salvador, Alex Muhangi, Anne Kansiime, Hannington Bugingo, Prince Ehmah, Dolibondo and top musician. But many of them, including: Salvador, Muhangi and Bugingo, were no show.

Muhangi told The Observer: “I am not part of those shows. I and Salvador are into different things. Perhaps those people are just using our names to get people”.

The organizers also promised to have CBS FM’s Patriko Mujuuka and Abbey Mukiibi on their subsequent shows, but it remains to be seen if the pair will make it considering their tight schedules. Frobisher Lwanga and Gerald Rutaro are the others on that list.

For last Wednesday, Dolibondo was the emcee. Ronnie McVex and Arthur The vaccine tried to crack some ribs. They, however, ‘died’ on stage. What they were serving was stale. Singer Fille breathed life into the evening with her vocals before Mirinda announced that it would invest Shs 411m in the entire project.

It was towards the end of the evening that some sanity was restored when Afande Kerekee took to the microphone and left people cracking. Khalifa AgaNaga wound up the evening with a powerful performance -with his latest single, Kweli Kweli.

The shows were in Jinja and Mbale over the weekend on Friday and Saturday respectively.

Source : The Observer

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