When Brian Ahumuza of Abryanz Collection at Garden City shopping mall introduced fashion awards last year, his mind was preoccupied with men.
He, therefore, called them Fashion Xplosion Men Awards. This year, however, the fashion collector, who has created his niche by designing male celebrities, thought otherwise. He renamed the awards as Abryanz Style and Fashion awards (ASFA) and added ten more categories (from 12 to 22) – perhaps to appeal to everyone.
The awards, which took place last Friday at the MTN arena Lugogo, recognised fashion designers, collectors, models, photographers, writers and others with a role in Uganda’s fashion industry. There was no cash prize, but the event’s success showed a remarkable growth in the industry.
The guests’ undoing was that most of them arrived late for an event scheduled to start at 7pm. This was responsible for its ending past 1am. On the bright side, they were worth the wait – because most of them were dressed to the nines. Unlike last year when ladies beat gents, this time even men brought their A game. It was actually hard to decide who was best dressed.
Winners and losers:
The night’s winners were voted using sms and online platforms, contributing 60 per cent and 40 per cent respectively. It is only two categories, best dressed guest and lifetime achievement award, that were not up for voting.
The best dressed guest award deservingly went to singer Jose Chameleone’s wife Daniella, whose lacy black dress left the other ladies looking on in awe. Santa Anzo took home the lifetime achievement award for her inspiring role in the fashion industry.
The models’ categories were some of the most competitive. In the end, Adam Gashe and John Iwueke won the outstanding model and upcoming model categories respectively. Giulio Molfese won the photographers’ category for the second time while his wife Milcah Asiimwe won the outstanding female model category.
Expect some controversy in any awards and this time, it was in the make-up artists’ category. Little known Lady Dy beat Zipper Atafo, the guy behind most celebrity looks. Atafo has worked on stars in some of the top music videos – that you can confidently say he is the face of Uganda’s make-up industry. Perhaps giving all the power to votes is not enough. Food for thought!
Shuba Wear, Kim Swagga, Juliana Kanyomozi also walked away with accolades.
On the runway:
The night would be incomplete without some runway action. Pamela Collection opened the show with Halloween- themed make-up ideas before Lords and Ladies salon showcased different hairstyles.
Martha Jabo, who won as fashion designer of the year, showcased her latest collection that wowed guests -before the organiser’s Abryanz Collection showcased the latest designs, a collection of urban men’s wear from different parts of the world.
Ras Kasozi closed the runway business with his Busuti collection. His modification of the traditional wear showed why he is last year’s winner and continues to represent Uganda internationally.
Opening act was a sexy salsa dance before the female artiste of the moment Sheebah took to the stage proving herself with her monster hits Jordan and Go Down Low. Nutty Nathan then took over before the best thing to have happened to dancehall music this year, Apass, turned the heat in the crowd up with Tulikubigere.
Don MC joined him to do the remix of his break through hit I’m Loving. The crowd was more than glad to see Desire Luzinda up there (for different reasons), but her new song Ekitone written by Mowzey Radio is steadily gaining appreciation.
Source : The Observer