FA Cup to become and The Emirates FA Cup

The FA Cup is set to be renamed the Emirates FA Cup if talks on a £30million deal are concluded.

In an unprecedented move that could spark controversy, Emirates Airlines are confident of securing a three-year sponsorship.

The lucrative deal would eclipse the £9million-a-year contract with Budweiser which ended last year.

The FA have always opted against allowing any particular brand to gain title sponsorship of the world’s oldest Cup competition.

Former commercial partners, including Budweiser, have had to settle for “The FA Cup in association with”.

The FA did not secure a sponsor for the tournament this season and are keen for that not to be the case again next year.

Emirates have cash to spend after their decision not to renew their £30m-a-year FIFA sponsorships for the 2018 and 2022 World Cups.

A spokesman for the Football Association said: “We continue to remain in discussions with a number of parties about FA Cup partner opportunities.”

The FA are said to be confident of being able to make an announcement before new chief executive Martin Glenn arrives in his post next month.

SOURCE: Daily Monitor

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