DStv bring Brazil atmosphere to Ugandan homes


With the excitement about the 2014 Fifa World Cup reaching unprecedented levels, SuperSport has pulled all strings together to make sure that DStv subscribers are transported to Brazil right from their living rooms with icons like Ryan Giggs offering them company.

While the games are being played at the convenient times in Brazil, fans in Uganda must keep awake for long hours to catch some of the action.

But to ensure that fans don’t miss a game, SuperSport and DStv Catch Up will rebroadcast games’ highlights, full matches as well as run four magazine shows during the entire global showpiece.

“Our over-arching philosophy is to convey the entire Brazil experience,” said Alvin Naicker, SuperSport’s head of production.“We’ll be bringing Brazil to the fans, hence our payoff line ‘We are Brazil.’ And we’ll go beyond the football, bringing viewers the feel, culture and rhythms that surround the World Cup.”The four magazine shows include Ola Brazil (behind the scenes content), World Cup Live ( a precursor to matches), Master Plan, (analysis for every game) and Fan Fest (a weekend show with youth social media element).


SOURCE: Daily Monitor

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