Brenda Nantongo, Clothes Dealer [analysis]

The 24 year old opened a clothing outlet three years ago with Shs 300,000 with which she paid rent and purchased her first stock of dresses and shirts. From this batch, she made Shs 500,000 hence a profit of Shs 200,000. “Since then, I have been able to make profits double the initial capital,” Nantongo says. “I ensure that I save Shs 100,000 monthly without fail.”

Currently, she employs two people who work during day while she takes over after 5 pm six days a week. Nantongo, who plans to expand the business in the near future, says she does not target any group like some clothes dealers do by stocking for children, women, men or the corporate class. She insists that one must know the types of clothes clients want or be persuaded to buy. “I want everyone who wants to buy a good outfit to leave that money in my shop,” she says. “When customers feel that they are welcome, and have admired something I ask them to deposit whatever money they have so that they can show commitment or help me plan but I only give my loyal and consistent clients clothes on credit because I know they will come back, Nantongo adds.

Tip to success: Patience

One must be patient when there are few clients or during the low season because nobody wants to buy clothes every day unless that person is just extravagant or stocking their wardrobe. Nantongo says she does not limit her choice of clothing in terms of size, shape or material to stock some one can buy anything they find attractive or appealing. She is also aware that some people follow fashion trends while others don’t, so one needs to balance out to have reputation of a clothing collection that offers variety.

Source : The Independent


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