Uganda Tourism Board (UTB) has asked Ugandan artists to join them in promoting the country’s image both domestically and internationally.
Speaking during the Launch of the Kampala Art Biennale at the UTBs head office in Kampala, UTB Chief Executive Officer, Stephen Asiimwe said art plays crucial role in the promoting of tourism.
He said, “Uganda has more than 50 tribes and different cultures which are all tourism attractions but the international world is not aware of such treasure but with the use of Art we can market all our tribes and culture through Painting, photographer, Illustration cartoonist and also through writings that is why Arts should not be left out as marketing strategy for the tourism sector.”
Asiimwe said using the traditional marketing strategy of print and electronic media cannot help the tourism marketing agency one hundred percent. Consequently the need to come with other alternatives.
UTB Board Chairman, James Tumusiime aised the local arts fraternity to get better organised as the only way to benefit from their talents.
“Artists worldwide are of great value, but in Uganda our artists are not organized.” he said
The Kampala Art Biennale is the first Art and exbititon conference on the African continent , the Kampala Biennale will bring together African photographers, painter, Illustrator, cartoonist, from 15 African countries who will gather to present their perception of the current status of Africa through visual Art.
According to Kalungi Kabuye the leading organiser of the event he said that many African have not embraced African Art apart from developed countries in Africa like South Africa and Nigeria despite the fact that there many Arts in other countries like Uganda
“We are going to use the one month event to learn more new skills related to the development of the African Art that is why we have invited world recognised Arts like Krydz Ikwuemesi from Nigeria, Bandlle Gumbi from South Africa who will be making working presentation to the Arts in the conference” he explained to Journalist in Kampala during the Launch.
Bandile is creative writer based in Duban South Africa and she is the founder of 3rd Eye Vision an artist administrated interdisciplinary arts organisation also based in Durban while as Ikwuemesi is painter ,art critic and cultural entrepreneur who studied art in Nigeria he is also the founder of the pan African circle of Arts.
The Kampala Biennale will kick off from 1st-31st August 2014 in Kampala.
Source : East African Business Week