UTB Celebrates Berlin Expo Success

Between March 5 and 9, Uganda showcased its tourism potential at one of the world’s largest tourism exhibitions, the International Tourism Exhibition (ITB) in Berlin, Germany. The annual expo brings the world’s industry players under one roof to share ideas, network and keep abreast with what is the latest in the industry. Appearing for the seventeenth time, Uganda promoted aenture tourism, mountaineering, birding and spiritual events such as the annual Martyrs’ day.

By the end of the expo, the united efforts of Uganda Tourism Board (UTB), Uganda Wildlife Authority (UWA), Civil Aviation Authority (CAA), SN Brussels and tour operators such as Matooke Tours, K’jong Safaris, among others, helped Uganda finish fifth best exhibitor among the African countries.

To celebrate the success, UTB hosted guests to a cocktail at Imperial Royale hotel last Wednesday. It was attended by the who is who in Uganda’s tourism sector. In her speech, the minister of Tourism, Wildlife and Antiquities, Maria Mutagambwa, who was represented by the director of tourism Grace Mbabazi Aulo, congratulated UTB upon the success and called upon industry players to capitalise on the recent accolades to promote the sector.

“I wish to urge all of us to capitalize on the various unique attractions Uganda has such as mountain gorillas, the over 1,050 bird species, the great snow-capped ranges of the Rwenzoris that lie astride the equator, white water rafting, the mighty source of the Nile, all-year-round warm climate, diverse culture and hospitality, a peaceful, secure and safe environment,” she said.

Suzan Kerunen provided the night’s entertainment.

Source : The Observer

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